Movember is calling on you – the ad agencies and media of New Zealand. By joining together, growing a Mo and taking on the agency down the road, we can raise much needed awareness and funds for men’s health initiatives.
Upper lip foliage is too often wasted within our industry through ironic fashion statements and underground grunge, but the hipster is dead. It is time to liberate, commercialize, and give meaning to the ad’land Mo in the name of men’s health – just like we do for our client’s products and services each day.
Mo Sista’s, this is not a Ponsonby road lunch for you either, get behind the boys and support the Mo.
So register now, join your agency team and the Movember agency challenge (or become a team captain for your business) and show the industry just what your upper lip can cultivate.
Who will sport the standout Ad Mo of 2012… which agency can drive the strongest following... don’t say no, say Mo.
"The Mo, an icon of classic style, sophistication, or rugged masculine stature can be a hard item to own for the modern man, taking over their personality. It is the sign of dominant male who takes hold of the slug and owns it. Proudly standing tall, chest pushed out, roaring "don't let the mo wear you, wear the mo". This confident demeanor is why Rowen Spinks from APN has been honored with 'Mo of the week', taking home a
$150 voucher at The Grill thanks TVNZ!
“This time of the month can be tough, people giving half looks, is he growing a Mo or isn’t he. Then there is the foci ally gifted who parade around saying comments like “ I even started late”.
Sometimes you just got to change it up, take a risk, that is why this Mo has to be the weekly winner. Throw some colour in there and own it, remember, wear the Mo, don’t let the Mo wear you!”
A mo of the week has been selected – Nigel Hooker from Apollo Marketing.
Nigel is striving for a classic style worn by the harder man, commonly dubbed ‘The Trucker’. It is just a newborn one week in, but already showing great promise and a very distinguished shade of silver.
Congratulations Nigel your dedication and support for men’s health initiatives across the nation has earned you the reputable title of ‘mo of the week’ and $150 bar tab thanks to our good friends at TVNZ.
Check out what style you are pursuing in the mo style guide – also remember to upload your photo to the Agency challenge mo space page to be in the running for next weeks ‘mo of the week’ thanks to TVNZ. If you have not yet joined up to the challenge it is not to late – if you are sporting a mo sign up now!
Tomorrow is the first Friday of Movember which marks the judging for ‘Mo of the week’!
To be in the running for this prestigious title you must keep uploading photos to your mo space page as your baby is born into the world. Photos for this week must be uploaded today as judging is first thing tomorrow – the winner is up for a $150 bar tab from our good friends at TVNZ and will have their mug in tomorrow’s StopPress.
Be proud of the lip foliage, wear it with pride, show it to the world – get uploading!