The main objective of the Movember campaign is to improve the state of men's health. This is achieved primarily by raising the community's awareness of health issues affecting men, specifically prostate cancer, thereby encouraging earlier detection, intervention and more effective treatment of the disease.

Ultimately this investment is about reducing the number of preventable deaths from prostate cancer.

Listed below are the awareness outcomes of the 2007 Movember campaign.

Word of Mouth
Each of the 26,484 New Zealand Mo Bros participating in Movember 2007 was a walking billboard promoting men's health. The growth of a new moustache compels each Mo Bro to explain their new look and why they are doing it to at least two people per day during the month of Movember. On average, each Mo Bro also sent an email containing the key health messages to 12 people asking for sponsorship. This means that 1,906,848 people received the Movember and men's health message directly from a participant which ultimately results in feedback like:

"I was growin a Mo and through Movember my father became aware of the need to be regularly tested for prostate cancer. He had the test, had prostate cancer, had the surgery and is now recovering nicely. Funny what a moustache can do!" Stephan via email.

Media Coverage
The 2007 New Zealand campaign garnered over 620 media hits that had a combined reach of 11.2 million people. This means on average every New Zealander  was exposed to Movember and its health message 2.6 times during the 2007 campaign. The campaign received fantastic coverage in national and local broadcast, print, online and radio outlets including Sunday Star Times, The New Zealand Herald, M2 Magazine, New Idea, Black Magazine, TV1 and TV3 News,  Prime News, Sunrise, Breakfast TV and The Crowd Goes Wild to name a few.

Events
The aim of the end of Movember parties is to celebrate the journey each Mo Bro and Mo Sista has been on during Movember. It's also an opportunity for Movember to subtly spread the core health messages to all attendees.

In 2007 there were three Movember Gala Partés in Auckland, Wellington and Christchurch. Over 2,800 Mo Bros and Mo Sistas across New Zealand celebrated their Movember journey at one of these events.

As not everyone is able to attend a Gala Parté event, 19 Mo Town parties were created by supporters across the country in cities such as Taupo, Rotorua, Whangarei, Napier, Dunedin, Nelson and Queenstown.

Movember is also the perfect way to bring some philanthropic fun to the office. In 2007, 365 Mo Office events were held in New Zealand. From local restaurants and cafes, to big corporates and rugby clubs and everything in between, employers and employees joined together to support Movember and celebrate their journey.

Website
The Movember website contains key health messaging in a simple and engaging manner. During the 2007 campaign there were 1,043,753 unique visitors to the Movember website with an average visit time of 4 minutes and 28 seconds.