Top YouTubers Partner With Movember To Support Young Men
Following the success of last year’s YouTube Influencers campaign, reaching over 8 million guys, we expanded our work with top content creators to continue to support our younger Mo Bros mental health.
Research conducted by Movember showed young men aged 15 to 20 in the UK, specifically those from a lower income background, experience poorer wellbeing, and significantly higher levels of psychological distress post pandemic. Through focus groups and workshops men told us when it comes to managing their emotions, they aren’t expressing how they feel, leading to a build-up of feelings that are hard to manage alone and can have a long-term impact on their mental health.
Working in close collab with Movember, star YouTubers ChrisMD, Calfreezy, Callux, Romell Henry, Louis Armstrong, Ameziane, SV2 and Akafi Ali launched videos opening up on camera to a close friend – showing other guys how it’s done. Each of them goes on a journey or takes part in a challenge with a mate and has a shoulder-to-shoulder conversation. Reaching millions of men and trending on YouTube, the response from their followers has been incredible and we have seen viewers sharing their love for the content with one commenting “I finally found the confidence needed to open up and honestly I feel so much better" and another saying ‘as someone who suffers from OCD too i really appreciate Chris speaking out about this. I haven’t told my friends and sometimes it’s pretty tough to keep fighting by yourself, think I’m gonna chat to my mates next time about it, and I’m sure that’s down to this video.”
We know that young men are happy to help a mate in need and be there for their bros going through hard times. But when they themselves feel overwhelmed, or in need of support, they’re not reaching out. Our YouTubers have a staggering reach, and we know from our work last year this project can positively impact the lives of their subscribers through leading by example, and letting viewers see their more vulnerable side.
" I finally found the confidence needed to open up and honestly I feel so much better "
As part of this project we are now evaluating the impact of this content series on our young men and look forward to sharing the results.