18 February 2020

Rugby League World Cup gets Ahead of the Game

Rugby League World Cup and Movember team up to deliver mental health charter
Mental Health | Fundraising | Where The Money Goes

Rugby League World Cup 2021 (RLWC2021) and Movember are proud to announce a partnership that will see the two organisations work collaboratively to deliver the tournament’s groundbreaking mental fitness initiative.

The Duke of Sussex, Prince Harry recently announced RLWC2021 as the first-ever global sporting event to launch a Mental Fitness Charter, with an aim to educate every player, team official, match official, teammate and volunteer to look after their own mental fitness and of those around them, as well as delivering mental fitness workshops to 8,000 young Rugby League players and their parents.

Movember will help successfully deliver RLWC2021’s Mental Fitness Charter, alongside Rugby League Cares - who helped develop the project - and the Rugby Football League.

As the Official Mental Fitness Partner of RLWC2021, Movember will deliver our ‘Ahead of the Game’ initiative, a programme which is focused on improving youth mental fitness through community sport.

Working with community Rugby League clubs across the country, ‘Ahead of the Game’ will be presented to 8,000 young athletes, 8,000 parents and 360 coaches, with the aim of improving mental resilience in adolescent athletes and raising mental fitness literacy and awareness among players, parents and coaches.

The evidence-based programme, which has been developed by sports psychology researchers in Australia, is also being rolled-out in other sports in Canada, New Zealand and Australia. 

As part of the Mental Fitness Charter, RLWC2021 is committed to improving mental fitness awareness among its own staff and all its participants. During tournament time, approximately 60 members of staff, 2,021 volunteers and 900 participants from the 32 competing teams will receive mental fitness awareness sessions in the form of face-to-face training.

Movember will also play a crucial role in the tournament-time mental fitness campaign, with matchday activations – in the form of game day activity, community outreach and digital content - planned to raise mental fitness literacy amongst supporters.

As part of its £800,000 investment into the initiative, Movember will also help to create a post-tournament legacy plan to ensure the impact of the Mental Fitness Charter is felt long after the final whistle at the final game.

“This initiative will make a genuine positive impact in communities across England, along with promoting positive mental fitness through Rugby League that reaches millions of people worldwide.”

Speaking about the partnership, RLWC2021 Chief Executive, Jon Dutton said: “Following the launch of our trailblazing Mental Fitness Charter last month, we’re delighted to announce RLWC2021’s partnership with Movember, leaders in mental fitness awareness.

“By delivering this programme alongside Movember, Rugby League Cares and the Rugby Football League, we will further demonstrate how the legacy of RLWC2021 is being created before the tournament begins in twenty months’ time. This initiative will make a genuine positive impact in communities across England, along with promoting positive mental fitness through Rugby League that reaches millions of people worldwide.”

Tracy Herd, Programme Manager for Movember said: “We are delighted to be working with RLW2021 and Rugby League Cares to deliver sport-based mental fitness training to communities where the impact of poor mental health, particularly for men, can be devastating.

“Research shows that half of mental health conditions start by the age of 14, and 75% by the age of 24. By intervening early and teaching boys the skills to be able to cope with life’s setbacks and build their resilience, it will prevent minor issues from becoming bigger problems later in life."